CANNES, France, June 26, 2026
AiOO, the real-time, AI-powered platform for DOOH and in-store retail media, today became the first platform where AI agents can buy physical media directly, across both its in-store retail media and digital out-of-home (DOOH) inventory. Through a new integration with TeknaLab.ai, built on AdCP, a brand or agency can now describe a campaign in plain language, such as reaching skincare shoppers in France with measurable sales impact, and let AI agents do the rest. Find the right physical-media opportunities on AiOO. Plan and activate them across direct and programmatic routes. Follow performance through to proven results. The integration was announced at the Cannes Lions International Festival of Creativity.
The integration gives AI agents a common language for physical media. Through AdCP, an agent turns a campaign objective into a structured plan. It finds relevant AiOO inventory and checks availability. It compares direct and programmatic activation. It coordinates creative and approvals, and brings delivery and outcome data into a single view. Commercial controls, negotiated terms, and human approvals stay in place throughout. And once a campaign is live, the same agents keep watch, surfacing pacing signals and keeping reporting current, so teams spend less time gathering information and more time acting on it.
This is why AiOO believes the answer for physical media is agentic, not simply more programmatic. Programmatic made digital advertising measurable, predictable, and repeatable. But in DOOH and in-store, all it ever automated was campaign delivery, which screen and which moment, not the buy itself. It still accounts for only around 7%* of global DOOH spend. And in physical media, delivery was never the bottleneck. The operational workflow behind a campaign is. It is manual and multi-step: discovering inventory, negotiating rates, clearing locations and availabilities, approving creative. That is the part programmatic left untouched. Built on AdCP, the AiOO and TeknaLab.ai integration automates the full workflow, not a single step. That completeness is what makes agentic the right model for a channel that has always been bought directly.
The result is a more discoverable and accountable market for physical media. For advertisers, it means new audiences reached in physical environments, easier access to high-impact DOOH and in-store inventory, far less operational lift, and clear evidence of commercial impact. For retailers and media owners, it means access to new advertising demand, budgets that until now flowed to the global online platforms, and inventory that is easier to find, simpler to transact, and worth more, because it can finally be bought and measured the way digital is.
“For years, the hardest part of physical media was never running the campaign. It was everything around it: finding the right opportunity, buying it, and proving it worked,” said Elmostapha Bel Jebbar, Chief Product Officer and Founder of AiOO. “By bringing physical media into agentic workflows with TeknaLab.ai and AdCP, a marketer can go from a campaign idea to a planned, activated, and measured campaign in the physical world as easily as they would online. Combined with AiOO’s real-time intelligence and proof at the register, that turns the largest unmeasured channel in advertising into one buyers can act on with confidence.”
“Agentic media buying unlocks traditional media potential,” said Mohamed Laaouissi, CEO and Co-Founder of TeknaLab.ai. “This integration brings the intelligence and autonomous activation layer that DOOH and retail media have always been missing: agents that understand an objective, translate it into a physical media plan, and execute it without operational friction.”
* Source: World Out of Home Organization, Global pDOOH Spend Study, 2025.
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About AiOO
AiOO is the real-time, AI-powered platform for DOOH and in-store retail media, built for the physical world. It turns the largest unmeasured media channel on Earth, long measured by estimate rather than result, into a true performance channel for brands and retailers.
Built on proprietary AI, AiOO closes the three gaps that have always kept physical media from performing: who is in front of the screen, which campaign is most relevant in the moment, and what commercial impact it generates. With real-time intelligence and closed-loop measurement, it ties every transaction back to an impression, quantifies each campaign’s incremental impact, and optimizes delivery toward stronger outcomes, whether the goal is brand building on DOOH or sales performance in-store.
AiOO operates from Dubai, Madrid, New York, Paris, and Rabat. Learn more at aiootech.com
About TeknaLab.ai
TeknaLab.ai is a unified AI-powered media intelligence hub designed for sales houses and agencies looking to move from insight to action without friction.
The platform combines three complementary modules: AI Visibility, to continuously track how AI systems talk about a brand; AI Benchmark, to position brands in real time against competitors across the advertising ecosystem; and AI Media Activation, to autonomously execute media buys through agents and advanced protocols.
TeknaLab.ai is building the next generation of agentic infrastructure for augmented marketing. Learn more at teknalab.ai
Last modified: June 26, 2026
