Tokyo, Japan
New online brand store brings Honda-licensed merchandise together on one platform, making official products easier to discover and purchase
Honda (TSE: 7267) has opened its official online brand store, “Honda Goods,” on Amazon Japan, creating a centralized platform for customers to browse and purchase a wide range of Honda-branded merchandise.
The new store brings together goods sold by Honda and its affiliated companies, along with licensed products from approved partners featuring the Honda logo, product designs and brand identity. The initiative is designed to make official Honda merchandise easier to find while strengthening customer engagement and brand awareness.
Honda said the store reflects its broader goal of sharing the appeal of the brand beyond its core products, including automobiles, motorcycles and power products. Through familiar everyday items such as apparel, toys, accessories and lifestyle goods, Honda aims to create more opportunities for customers and fans to connect with the brand.
Previously, Honda-licensed merchandise was often sold through individual licensees’ e-commerce sites, making it difficult for customers to identify where official products were available or compare items across different platforms. By launching Honda Goods on Amazon Japan, Honda is consolidating merchandise from multiple sellers into a more accessible and user-friendly shopping experience.
The company plans to gradually expand the store’s product lineup in cooperation with its licensees. Honda also intends to develop merchandising experiences that go beyond logo-based products by connecting goods with the company’s history, technological achievements, racing heritage and future vision.
Future concepts may include merchandise inspired by Honda archives, past products, race cars and advanced technologies, allowing customers to experience the ideas and aspirations behind the brand in new ways.
Through Honda Goods, Honda aims to build long-term relationships with customers by turning merchandise into a form of brand communication and creating a more convenient way for fans to engage with Honda in daily life.
About Honda
Honda is a global mobility company known for automobiles, motorcycles, power products and advanced technology solutions. Guided by its belief in the power of dreams, Honda continues to develop products and experiences that support mobility, innovation and customer connection worldwide.
Last modified: April 30, 2026
